The ‘mere exposure effect’ in organizational change

The mere exposure effect also provides an immediate solution: the more we are exposed to a novelty, the more we will come to appreciate it. We will therefore be more inclined to embrace new ideas if we are regularly exposed to them. This can be done on a conscious level, but several studies show that the effect is even stronger on a subconscious level. This principle is therefore often used in advertising by showing a brand sometimes for a fraction of a second and very frequently. Product placement is another technique that uses the exposure effect.