No good employee experience without an employee-centric mindset

Customer-centricity has been talked about in marketing circles for more than ten years now and it is still very central in the context of digital transformations, customer-focused culture and customer experience.

This movement is now also present within the HR environment with the focus on employee experience (EX). This attention is due to increasing digitalization, where a growing group of employees expects more from their organization, such as a pleasant working environment, a good culture and modern, digital solutions.

On the other hand, the reality is also that in every established company there is a group of employees who can no longer keep up with that same digitalization. The latter is something that most start-ups, often referred to for inspiring examples about employee experience, have little or no connection with. This means that for most companies working with EX, not only the positive, inspiring story of how we make organizations ‘sexier’ needs to be looked at, but also what this change means for employees (especially on a digital level) and how they can be supported to make the transition to digital working.

For me, Employee Experience is therefore not only about creating a new future, but also about bringing people into that future. For both aspects, a deep understanding of the employee and how he or she works is crucial.

That’s why the basis for EX is having an employee-centric mindset.