It’s all so simple

Sara Coene
1 min readFeb 19, 2021

Ludo had long known that this was his destiny. His lifestyle had brought him here in a hurry. Not via detours or quiet roads with beautiful views, nor via hiking paths full of nice conversations with his children, but via the highway of a stressful life. The desk chair in his bank office was moved a centimeter further from the desk with each additional year full of exuberant moments with his top clients, to give room to his expanding belly. The more promotions he got and the closer he sat to the CEO, the less he took the marble stairs anymore. It was not the sport his doctor prescribed in vain that made him gasp more and…

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Sara Coene

I’m a Behavioral Change Designer @ the Change Designers (.eu). I write about #OrganisationalChange #EX #CX #UserAdoption #essentialism #Nederlandsefictie