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8 new HR Roles For a Digital Age

Sara Coene
6 min readNov 23, 2020

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New HR Roles

What skills will HR professionals need in the near future?
In order to answer this question, it makes sense to look at the new roles that arise within HR as a result of digitisation and new technology. The speed of change brings unique challenges to the HR function, which can only be met if HR succeeds in reinventing itself.

Strategyzer

Big data, AI, blockchain, security, cloud computing, VR, AR, IoT and all the new technology that will come have an impact on organisations. Not only should new skills be developed (or attracted) in these areas, but as an HR professional you will also need to understand what this technology means and what impact it could have on your company or team.

We deliberately use the word ‘strategyzer’ instead of ‘strategist’ to emphasize the active form of this role. After all, a long erm, fixed is outdated. As a manager, you will regularly have to adjust your strategy and use tools that support these rapid adjustments, such as the use of the Business Model Canvas.

As an HR professional, you will have to be able to think along about business models and how digital solutions can be used to improve the productivity of the organisation.

Designer

If you want to play a role in the digital transformation of your organisation and place HR high on the agenda, the role of designer will be crucial. After all, digitisation means something different for every organisation and will be used differently, in other words it does not yet exist in concrete terms for your company. There is not just any copy paste of another company possible.

As an organisation, you will have to design it yourself on the basis of the vision and strategy. The organisation will have to be redesigned, the processes will have to be designed with the customer and the employee in mind, the office environment will have to be adapted to the new needs and the culture will have to be more innovative.

Creating an employee experience and a customer experience is your top priority as a designer. Whether you can really understand and incorporate the needs of the employee and customer into your solutions will determine the success of your transformation…

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Sara Coene
Sara Coene

Written by Sara Coene

I’m a Behavioral Change Designer @ the Change Academy. I write about #OrganisationalChange #EX #CX #UserAdoption #calmperformance #sleepperformance

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